Projects
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Explore a compilation of some of the remarkable projects that showcase my journey as a passionate and experienced Product Manager with a decade of expertise in the realms of digital innovation and e-commerce excellence. Throughout my career, I have spearheaded cross-functional teams to architect exceptional customer experiences that transcend industry standards.
ID Migration & Modernization
Product Manager
Led a team of designers, developers, and analysts to implement a critical initiative aimed at seamlessly migrating customer identification from an outdated platform to a state-of-the-art system, streamlining account management and enhancing the user experience. The primary objective was to provide customers with an updated, flexible, and consistent platform for managing their accounts while transitioning from legacy IDs to email-based credentials.
Online Registration Redesign
Product Manager
In my capacity as a dedicated Product Manager, I took charge of a pivotal initiative centered on the consolidation and streamlining of the AT&T registration processes. The core objective was to simplify customer interactions by offering a unified, user-friendly registration flow that not only facilitated the creation of a single, versatile user ID but also empowered users to efficiently manage multiple accounts under a unified umbrella.
Streaming Account Migration
Product Manager
As a seasoned Product Manager, I led a transformative project focused on migrating streaming accounts from disparate third-party platforms onto an internally managed system. The overarching goal was to provide our valued customers with a cohesive and streamlined streaming experience while bolstering our ability to offer efficient and responsive customer support.
